This semester our first-year students will be producing 16 thirty-second commercial spots over the next couple of months (2 per week). The goal is to train students in the entire production process, from pitching an idea, right through to production and post. This isn’t all about just running out the door with a camera and shooting, but about the planning, logistics that need to go into making a production happen.
By strange coincidence, the first two commercials this year are alcohol-related!
For a bit of background, each student production company (usually group of 5) is required to produce two 30-second commercials this term, and we stipulate that at least one of them must be a real client (to give the project a bit more of a reality-check).
First up was a project for Heineken Beer which illustrates the old saying about, boy meets girl, boy chooses the wrong beer, other boy who chooses the “right” beer gets the girl.
Second up, was a spot for Industry Bar & Grill in Richmond selling on the idea that no matter what might happen by accident, it’s all good for this bar’s patrons!
(Note: No students were blinded in the making of this science, but it was the best title I could come up with … The only other option was trying to find something that rhymed with “Bill Nye the Science Guy”)
So what’s this about Science? We had the opportunity to take our production on the road and head down to the Telus World of Science to do a live production of their Centre Stage science education show.
This was our first live event production using the new Broadcast Pix production flypack that we’ve been introducing the students to this semester (check the blog history for info on our practise events back at the school).
We are actively looking for projects that students can produce with our equipment to get additional production experience. If you have a project you’d like to submit, please feel free to contact us.
- 4 camera shoot (2 x Sony DSR 370, 1 x Sony DSR 400, 1 x Panasonic AG-DVX100BP)
- Broadcast Pix Slate 100 Flypack
- Crew (15 students, 3 Instructors)
- Load-in 10:30, Full Facs 12:45, Showtime 15:20, Wrap 16:00
I have linked a copy of our SW Technical Production Manual that includes some project planning details for aspiring production staff out there (some contact information has been removed for privacy reasons).
We expect students to provide this type of documentation (and more!) when planning their projects.
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Our last two productions for this term took place this week – it would have been nice to have a bit more warm weather in the forecast (considering both productions had exterior components), however rain or shine, we got it done!
First off on Tuesday was a spot for helping asthma sufferers using the “Buteyko Breathing Method“, where a couple spending a nice warm summer day in the park deals with an asthma attack using a special breathing technique.
On Thursday we made our way to Tsawwassen and onto the Boundary Bay beach to shoot a commercial for Kayotics Skimboards. Our actor made a fairly quick transition from his day-to-day work in a cubicle to a more exciting work locale.