PSAs for this week included Lucid Media’s PSA for the Chill Foundation, a winter program that uses snowboarding to teach life skills and increase self-esteem in participants, at-risk and underserved youth between the ages of 10-18. Unfortunately we were unable to find a local ski/snowboard facility willing to host our cast and crew, so the production company turned to visual effects to simulate their final shot on the slopes in addition to a location shoot at Comor Sports.
Millennial Media decided to produce a short PSA promoting safe online sharing of personal information, and the dangers of “over-friending” on social networks. Special thanks to the BCIT Medical Services programs who have generously helped out a number of our productions which needed shooting locations!
Both of our production companies this week decided to shoot their spots on a Canon 5D MkIII DSLR package – look for the completed spots to be uploaded in couple of weeks following post-production.