New spot for Broadway Camera and the Canon T4i produced by grads from the Television & Video Production Program. Turned out quite nicely, have a look!
It’s February, which means our first-year Television & Video Production students are in the midst of commercial productions!
The projects begin at this time in the spring every year and are designed to take the foundation skills that students learn in courses teaching planning productions, camera, lighting, editing and writing, and apply them in team projects.
The first set of commercials that the student production companies are working on this term:
- BC Transplant Society
- Commercial Drive Midwives
- Nike 6.0 Shoes
- Press Start Video Games
- Muscular Sclerosis Society Canada
- Frank’s Red Hot
- What8ver Cafe
- BCIT SIFE
This semester our first-year students will be producing 16 thirty-second commercial spots over the next couple of months (2 per week). The goal is to train students in the entire production process, from pitching an idea, right through to production and post. This isn’t all about just running out the door with a camera and shooting, but about the planning, logistics that need to go into making a production happen.
By strange coincidence, the first two commercials this year are alcohol-related!
For a bit of background, each student production company (usually group of 5) is required to produce two 30-second commercials this term, and we stipulate that at least one of them must be a real client (to give the project a bit more of a reality-check).
First up was a project for Heineken Beer which illustrates the old saying about, boy meets girl, boy chooses the wrong beer, other boy who chooses the “right” beer gets the girl.
Second up, was a spot for Industry Bar & Grill in Richmond selling on the idea that no matter what might happen by accident, it’s all good for this bar’s patrons!
Over the last few weeks I’ve been assembling a “yearbook” of sorts, from the behind the scenes production photos I took during our commercial productions this term.
When everyone is back in September I’ll be taking orders if anyone wants a high-quality hardcopy version for themselves.
Our two HD commercial shoots this week kicked-off with a spot for Neptoon Records, which caters to all musical tastes. Check out the image gallery for a couple of the more unusual examples you can find in the store.
Also this week was a commercial spot for ZipCar, a short-term car rental service available in the metro-Vancouver area. In this case, it’s particularly useful for short shopping trips, especially when your hands are full!
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